Greenhouse Nursery agricultural valuation project

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Greenhouse Nursery

Large-scale greenhouse and nursery experience involving real estate, machinery, equipment, inventory, and the integrated assets of a complex horticultural business.

1,000± production acres32 greenhouse acres2,000+ plant varieties

Representative experience

Understanding the operation behind the asset.

The assignment

AgValue’s experience with greenhouse and nursery operations requires an understanding of the complete agricultural asset—not simply acreage or building area. The scope can encompass land, specialized improvements, supporting infrastructure, production systems, and relevant machinery and equipment.

The valuation perspective

The valuation considers how the physical components function together, the market for continued agricultural use, and the evidence appropriate to the assignment. This integrated approach gives owners, lenders, investors, fiduciaries, and legal professionals a clear and supportable view of value.

Project profile

Willoway Nurseries

A nationally significant nursery

Willoway Nurseries is one of the Midwest’s largest wholesale growers and ranks among the nation’s leading nursery operations. Its footprint encompasses approximately 550 acres of field production, 450 acres of container stock, and 32 acres of climate-controlled greenhouses.

Diverse production at commercial scale

The operation carries more than 2,000 plant varieties, including shade and ornamental trees, shrubs, evergreens, perennials, and flowering annuals. The production system connects land, controlled environments, water, equipment, inventory, and distribution.

An ongoing valuation relationship

In 2013, a Farm Credit association engaged AgValue in a joint valuation of the highly specialized facility. AgValue has since participated in portfolio updates and other nursery assignments covering real estate, machinery and equipment, business assets, and inventory.

A multidisciplinary view

Property, production, infrastructure, and market.

Complex agricultural valuation requires the scope and methodology to fit the asset and the decision the work must support.

01

Physical assets

Land, specialized improvements, infrastructure, equipment, capacity, condition, and remaining economic utility.

02

Operating context

Production systems, management realities, contracts, resources, regulatory factors, and operational risk.

03

Market evidence

Comparable transactions, costs, income characteristics, regional demand, and industry-specific market conditions.

Related service

Large-Scale Greenhouse Appraisals

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Specialized valuation

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